Outsourcing of non-core activities can help product development companies bring back focus on their core strengths and develop/market their product better. Although this may seem like an easy solution, this option is not always available to all product companies. Before we look at how Texnovate can help you make this easier, we briefly discuss the advantages of outsourcing for product companies:

• Focus on Core Competence – As mentioned in other areas in this website, non-core activities can take up significant amount of time and can take up valuable time from developing and marketing the core features of the product. Hence, outsourcing of the non-core activities can bring back the focus on core competencies and really important activities.
• Cost/Labor Arbitrage – Since companies engaged in outsourcing will have the product companies non-core activities as their core activity, this can lead to significant cost and labor arbitrage related benefits.
• Faster Turnaround – Non-core features, functionalities and activities would receive the required attention from outsourcing companies and hence lead to a faster turnaround.
• More Features – The outsourcing of certain features results in the product being released with lot more features than originally planned leading to better reception of the product in the market.

Outsourcing can also bring about the following additional benefits for software vendors:

• Better Bug Fixing/Error Capture
• Better Documentation
• Better Control over Features and Processes
• Larger Support Network

Please contact us to discuss on how we can help you put together a business case for outsourcing. We would also be happy to advice you on the approach and steps to be followed in using outsourcing to your advantage.